User Experience Strategy & Design Enthusiast
collaborative • Adaptive • Data Driven • Critical Thinker
It energizes me to make the complex, simple. I’ve owned and delivered various solutions for Customer and Associate facing retail experiences, from responsive websites and AR-focused mobile applications to in-store fitting room kiosk applications, each based on data, research, business objectives, and industry trends.
EXPERIENCE
User Experience Designer · Converse (Nike) · May 2022 - Present
I create solutions for Converse.com to support customers on their shopping journey.
Redesigned the Navigation and increased product view rates and conversion
Created a usage and strategy guideline system for business partner to utilize when implementing changing product priorities in the navigation
Designed an experience for customers to self service returns and reduced call center calls by 30% and by 50% during holiday
Introduced a virtual chat experience that reduced call center questions that can be answered through self-service on FAQ pages
Senior UX Designer · Savage X Fenty · August 2021 - May 2022
I created solutions for Savage X Fenty’s in-store fitting room kiosk, In-store Associate facing system, and in-Store Virtual body scanning app that was a shared experience between associates and customer.
Designed the Kiosk fitting room app to support customers on their fitting room journey
Designed features to support product confidence and purchasing
Delivered features like requesting help from an associate and requesting to be fitted
Created solutions for the Retail App to support associates with their daily tasks like returns, exchanges, and bundles
Lead UX Designer · Bath & Body Works · April 2020 - August 2021
I created solutions for Bath & Body Works website to improve the core user experience, along with other features requested from the business.
I defined the UX process and communicated that out with business partners
Advocated for user testing and data insights to drive design decisions
Advocated for partners to have a user focused mindset
Improved search, led by research and competitive analysis
Collaborated with vendors to implement auto-ship subscription services
User Experience Designer · Abercrombie & Fitch · March 2018 – April 2020
I created solutions for e-commerce web and native apps that united brand voice and UX benefits to shoppers to drive incremental revenue and conversion improvements for Abercrombie and Hollister brands.
Collaborated with vendors to implement a customized fierce product experience
Prototyped the custom fierce product experience to enable influencers to showcase the feature before it was live
Improved product discovery to Category and Product pages
Increased customer fit confidence through model diversity and product detail features
Increased conversion by increasing discovery of urgency messages
User Experience Designer, Graphic Design Intern · Autosoft DMS · May 2017 – March 2018
I created solutions for the Autosoft DMS web app that was led by UX best practices and user interviews.
I reduced friction for Autosoft users and internal developers by creating a design system
Enabled design and development to utilize reusable components and consistent design across platforms
Identified problems through collaborating with users and Product Owners and validated through usability research
Increased efficiency for time sensitive tasks such as Desking a Deal by analyzing and improving information architecture and findability
Advocated for user testing and data insights to drive design decisions
Graphic Designer · J. Saul Campbell & Company · March 2017 – June 2017
Graphic Intern · Youngstown State University · November 2016 – May 2017
Creative Designer · Youngstown State University · November 2015 – May 2016
EDUCATION
Youngstown State University · BFA
Design Awards
Best Fitting Room Experience @ Savage X Fenty from AdWeek 2022 //
Best in Interactive Design @ EKU 2016 //
First Place @ The Pitch Advertising Competition 2016 //
SKills
Co-creation
Systems Thinking
Strategic Thinking
Presentations
Usability Testing
Prototyping
Interaction Design
Design Thinking
Attention to Detail
Problem Solving
User Experience
UX Research
Data Driven
Detail Oriented
Adaptive
Prototyping
Facilitation
Time Management
Tools
Figma
Sketch
Adobe XD
Axure
Protopie
Invision