User Experience Strategy & Design Enthusiast
collaborative • Adaptive • Data Driven • Critical Thinker
UX Designer with 8+ years of experience driving end-to-end design for global e-commerce and digital retail platforms. Expert in systems-based design, scalable UX frameworks, and cross-functional leadership, with a track record of translating complex challenges into cohesive, user-centered solutions. Passionate about mentorship, storytelling, and building design systems that balance creativity with consistency — ensuring every experience is intuitive, accessible, and engaging.
EXPERIENCE
Senior User Experience Designer · Converse (Nike) · May 2022 - Present
Led UX for Converse.com navigation redesign, resulting in higher product discovery and conversion.
Built a scalable navigation system used by cross-functional partners to adapt site merchandising strategy.
Designed a self-service return flow that reduced call center volume by 30%, and 50% during holiday peaks.
Introduced and designed a virtual chat solution that shifted FAQ inquiries to self-service channels, reducing support requests.
Senior UX Designer · Savage X Fenty · August 2021 - May 2022
Led UX for the Fitting Room Kiosk App and AR/LiDAR experience enabling body scanning and personalized size recommendations.
Designed app flows that increased customer confidence and reduced try-on friction, supporting higher conversion.
Delivered associate-facing app features enabling efficient returns, exchanges, and product bundling.
Awarded AdWeek Best Fitting Room Experience (Kiosk & AI App).
Lead UX Designer · Bath & Body Works · April 2020 - August 2021
Defined and introduced the User Experience process to cross-functional partners, improving delivery alignment and efficiency.
Improved Search UX through research + competitive analysis, increasing product findability and engagement.
Designed auto-ship subscription flow in collaboration with external vendors.
User Experience Designer · Abercrombie & Fitch · March 2018 – April 2020
Designed product discovery experiences improving browse-to-product flow and conversion.
Strengthened customer fit confidence with enhanced PDP features, including model diversity and detailed product information.
Designed and built interactive prototypes for influencer previews of the custom Fierce fragrance experience, helping drive launch hype.
Implemented urgency messaging on PDP/PLP leading to increased conversion.
User Experience Designer, Graphic Design Intern · Autosoft DMS · May 2017 – March 2018
Reduced friction for Autosoft users and internal developers by creating a design system.
Enabled design and development to utilize reusable components and consistent design across platforms.
Identified problems through collaborating with users and Product Owners and validated through usability research.
Increased efficiency for time sensitive tasks such as Desking a Deal by analyzing and improving information architecture. and findability
Advocated for user testing and data insights to drive design decisions.
Graphic Designer · J. Saul Campbell & Company · March 2017 – June 2017
Graphic Intern · Youngstown State University · November 2016 – May 2017
Creative Designer · Youngstown State University · November 2015 – May 2016
Core Strengths
Systems-Based UX Design
Scalable Frameworks
Cross-Functional Leadership
E-Commerce Experience
Behavioral Design
Research-Driven Iteration
Design Systems Creation
Accessibility Design (WCAG)
Prototyping
Interaction Design
Design Awards
Best Fitting Room Experience @ Savage X Fenty from AdWeek 2022 //
Best in Interactive Design @ EKU 2016 //
First Place @ The Pitch Advertising Competition 2016 //
Tools
Figma
Figma AI
ChatGPT
Asana
EDUCATION
Youngstown State University · BFA